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Chery company information:

It is a newly established Chinese company comparing to giant companies such as Toyota and Honda which were established at the end of the 19th century. It was established on March 18, 1997 in Anhui Province, Wuhu City, People's Republic of China. The Company specializes in the manufacture and development of vehicles, owned by the Chinese government with the possibility of being privatized. Chery car sales reached around 381,000 cars in 2007, it produces a variety of models that suit different mindsets of the public, it has been ranked as one of the fastest growing companies globally.

Chery History:

The purpose of establishing the company in 1997 was to improve the economic situation of Wuhu City. This support was urgent, Chery bought its first factory, and imported equipment and machinery from the famous American Ford. She paid $25 million. The production line was launched in 1999, initially faced with the problem of lack of spare parts suppliers, so it was unable to expand its sales scope outside the Chinese domestic market. In 2001, the "Shanghai Automotive Company" acquired a 20% stake in Chery, it managed the retail business of spare parts. The company, which gave it a visa to expand outside the Chinese market, its first export destination was the Syrian Arab Republic.

Then in 2003, Chery established an organization specializing in upgrading and market research. Alliances have been made with other companies with the aim of obtaining consultations on the quality and technologies used in the manufacture of modern cars. It was brought together by a deal with Japanese giant Mitsubishi, where it contracted with an engineer affiliated with the company. Chery took over the reins of the production department and the cars began to look modern, innovative designs and coatings with innovative technologies are in tune with the times. Equipped with electronic devices and entertainment specifications. Chery also relied on Mitsubishi engines to power its cars.

General engine characteristics:

the Chinese company does not manufacture its own engines, but sources them from Mitsubishi. This was stated in the text of the agreement between the two companies, that Mitsubishi supplies Chery with spare parts and engines. The company brings off-the-shelf engines from Mitsubishi for use with certain models. By assembling engine parts from Chery factories, which are mainly produced by Mitsubishi, and putting them into other models, the difference between the two companies' engines is that the Chinese companies' prices are 30% lower than the engine prices Japanese.

Visions and Ambitions:

Chery is currently making great efforts with clear plans and strategies to spread its automotive industry products to different parts of the world. It has deployed its authorized agents in Asia, Europe and the American continent, Chery wanted to enter with great ambition the American market where competition is fierce between the strongest international companies. To enter this international market, Chery cut the price temptingly, with great features such as security systems, stability, design ingenuity and entertainment features. The car is also sold in the Arab Middle East region. It is present at a high rate on the Iraqi market.

Among Chery's models:

• TIGGO 8.
• TIGGO 7.
• TIGGO 4.
• ARRIZO 5.