The BMW brand logo belongs to the company with a glorious history. Also, this brand always pays significant attention to scientific innovations and revolutionary ideas, which are represented in the latest BMW models.
the BMW Logo: history and meaning
It is hard to overlook the fact that the BMW badge has become one of the most recognizable logos in the world. However, , Popp decided to make a move and BMW became an independent company. Finding customers was the only thing to do. The company already had its name, but it still did not have a logo. The same year the new trademark was registered under no. 221388 with the circular pattern which was similar to the Rapp logo. But the new badge had the letters BMW on top of the body located at the top of the ring.
Simultaneously, the new image was hued in blue and white which are the official shades of the Free State of Bavaria. However, it was found that it was impossible to use the national colors for the marks, by the laws in force which prohibited the use of these tones for commercial purposes during this period. This is why for some time it was not used as the main logo of the company. This fact explains why most people mistakenly think that the BMW badge is related to the rotation of the propellers.
In 1929, the new logo appeared on the cover of the aviation magazine BMW. He showed images of several planes with the Puck in the rotating propellers. It was done as part of the new advertising campaign just before the Great Depression broke out. But still the badge has nothing to do with propellers. . Notwithstanding, nothing could prevent this thought from spreading, lastly in 1942 Wilhelm Farrenkopf gave more prominent believability to the paper BMW with essentially a similar picture of an airplane turning the propeller and the Washer. the propeller and the Washer.
Despite the apparent multitude of strange notions and theories, BMW Roundelle was conceived authoritatively and was enrolled by Franz Josef Popp on October 1, 1917.He was appointed the managing director of the new company and received the confirmation certificate on obtaining the new logo. There were no changes in almost 90 years, except for minor changes. But the basis of the BMW symbol is the same.
The description of the logo:
The BMW logo consists of 4 blue and white dials which are enclosed in a circle. The white and blue colors used for each quadrant symbolize the Free State of Bavaria. The letters BMW are located at the top of the circle.
They stand for the Bayerische Motoren Werke registered in 191. Nothing has changed since that time. Although the logo recalls the fact that the company produced military aircraft during the war, it has nothing in common with aircraft production.
The shape of the BMW symbol:
We can say with certainty that BMW came from the Rapp logo. They are not equal, but still there is certainly something in common among them. The Rapp badge is also made in the shape of a circle with a black horse inside. The letters "RAPP" were on the top of the circle. We see the same thing in the BMW badge. The round base encloses three letters that represent the company’s official name. In other words, most of the symbol has been arranged in much the same way. This is probably the main reason why the Roundelle was chosen as the main symbol, but it has been developed somewhat since then, becoming one of the most popular and recognizable circles in the world’s automotive industry.
